Two ways to design a web page for scanning and not reading are making a simple visual hierarchy and to make things very easy to navigate and as simple as possible.
A simple visual hierarchy is important because if the user is only scanning the website, they need to know what is important information and what is secondary information. For example, the more important things might be bigger or bolder, and the less important info might be smaller or more in the background.
Making the webpage simple and easy to navigate is also very important for the user who is just scanning. If the site is too cluttered with information, they might not know what is important to look at at and scanning will become very difficult. Breaking the page up in different sections is also vital to the user for an easy going browsing experience.
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