Users like mindless choices because it is simply the easiest option for them to think about. When on the internet, users visit websites for information that they are interested in. They don't want to have to try and figure out how to get that information, they just want it as easy as possible. So designing a website with the fact in mind that people want to make mindless choices is very vital in the designing process.
I think a good example of a mindless design is any type of well designed navigation bar. Navigation is vital in a users experience with a website, and if the site is very easy to navigate the user will have no problems looking exactly for what they need.
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