Classic Care Brief

Tracy Van Oss, Classic Care, LLC Website Brief
Kaitlyn Notarianni and Bennett Pisaniello
October 5, 2011


- The Core Creative Concept
The concept of this site is to advertise Professor Van Oss’s website for her company in which she specializes in injury prevention from babies to the older generation who may need some extra care. While she does not intend on her business growing too much in the near future due to her teaching profession and family, she would like her clients to be able to research her before hand and make their experience easier and more manageable. This website also will be able to keep her current clients up to date with upcoming safety programs and new releases of home care technology.
The site will be very informational, but will include the least amount of reading material as possible. Pictures of clients using the tools Professor Van Oss provides them with will be used all over the site so her viewers will actually be able to visualize what she does. There will be about five or six navigation buttons with drop down menus for some, as they may include more information in that specific subject. A footer will be at the bottom of every page of the website to ensure the prospective or current client never needs to go out of their way to look for it if they need it.

- The over-all look & feel or personality
As her colors are white and navy, we will stick to that original color scheme as well as a light purple to bring another colorful aspect to the site. Because her clientele is targeted at an older generation (parents to the elderly) and due to the nature of her business, bright colors are not necessarily needed. The homepage will feature the name of her and her business at the top, while the navigation bar will be on the left side and a slide show of pictures on the right. Her contact information will be the footer. The home page, as well as the rest of the site, will be very casual with a modern touch. Pictures will be on every page, maybe more than one on each so get a visual perspective.

- Purpose and objectives
The purpose is to inform clients with the information they need, as well as other information they possibly may have just stumbled upon while looking through the site. We want her clients to be able to use this site with as much ease as possible without overloading it too much with reading material.
We also want to include Classic Care’s brief survey that Professor Van Oss usually gives to customers at the end of the completion of work at a particular residence. She usually gives it as a hard copy, but this way, customers can go online and complete the short survey with ease and complete confidentiality.

- Information Architecture
The navigation bar or buttons would all be to the left of the screen. There should only be about five or six main tabs, but on some there will be drop down menus. Most pages will include some pictures along with the information provided to go with that tab. A different page would be the events page, which would be a big calendar with the name of the event on the day. However, when you scroll over the event day, a brief summary of what is it, where, and when it is happening. This way, the viewer never has to actually click anything.

- Audience
Our target audience will be parents or that age generation. Sometimes parents need help baby proofing their house, especially if they are first time parents. Even if they are not parents, some may need help caring for their own parents, ensuring they are safe in their own home, as Professor Van Oss told us 95% of senior citizens would prefer to. Instead of trying to figure it out on their own and possibly not install a product the right way, or buying the right one completely, a person can look up Professor Van Oss’s company and contact information so she can do that for them.

- Comment on your plans for typography, and other important qualities of the design, layout and visual hierarchy, outline a schedule for implementation.
I believe, because of our target audience, we probably should stick to a simple font like some version of sans serif. This way it is not too different for the reader and they can concentrate on the information they are looking for, rather than distracting texts or colors.
As for visual hierarchy, I would like the first thing to catch the viewers’ eye to be pictures. Even though they are interested in the information being provided to them, I want them to actually visualize themselves or their children or parent being protected like the other people in the photos.
I would like to keep the homepage pretty simple, with just the navigation bar, main pictures, and footer with contact information. From there, the rest of the information can be distributed accordingly to the navigation buttons. I also do not want the website to look square and angular, I like to keep it rounded and casual.
Include a reference or link to a web site design that you admire and may use a model of good design.

http://www.viewmontmedical.com/